Dove's Campaign for Real Beauty emphasizes the constant pressures that women encounter on a day to day basis. Dove launched this campaign in 2004 globally to challenge beauty standards. Their goal was to transform beauty from a source of anxiety to confidence. This commercial, "Beauty Pressures", provoked debate about todays beauty standards. "Beauty Pressures" begins with the camera zoomed in on an innocent little girl. The scene switches of snapshots of skinny, half naked models promoting clothing and diet products. The scene progresses towards dieting, working out, and plastic surgery. When viewing this commercial, we recommend watching it more then once to fully capture the message. Do you think it is even possible to prevent todays beauty industry from influencing the youth?
Mariah Scott, Jessica Salazar, Brandon Rouhier, Ali Roudebush
